Èrèdi
Èrèdi embodies the vision of our founder, Deborah Okuyemi, who established the brand in 2021. By 2023, Deborah realised the profound importance of intertwining her British Nigerian heritage into her designs. Therefore, Èrèdi is redefining the future of fashion by seamlessly blending contemporary styles with a traditional Nigerian flair.We have mastered the art of harmonising elements like flared sleeves, texture and colour to create a one-of-a-kind fusion. Our brand offers the perfect synthesis of heritage and innovation, celebrating the rich tapestry of our cultural roots while adding a touch of modern sophistication.Our commitment to community and culture is reflected in our choice to have all our products made in Nigeria, supporting local artisans and embracing the authentic meaning of our heritage.As an occasional brand, we champion sustainability through a pre-order model, ensuring no resources are wasted and production is mindful..
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™